Threats that may face Bradford. Hopefully there isn't many more.
Westfield: The lack of progress is bad for all, its hanging over the city and stopping any other kind of big retail activity. If it does go ahead, it may have a negative impact on the existing ‘prime pitch’ is this isn’t managed properly.
Odeon: Again, lack of activity and this large and distinctive derelict building performing the backdrop to one of the county’s biggest public realm projects will continue to be damaging to the impact of the city centre and will damage the morale of people in the city.
Rents: High rents from retailers and no incentives to fill vacant units will continue to have a damaging impact.
Business Rates: Again, high rate valuations and lack of incentives / rate relief will continue to be damaging.
Competition from elsewhere and online: Bradford is arguably no.4 in the West Yorkshire retail hierarchy (Behind Leeds, Huddersfield and Wakefield) and suffers from competition from The White Rose Centre, Meadowhall and the Trafford Centre and of course from online retailers. Shopping provision in Leeds will improve when Trinity opens in 2013 and plans for a Primark store in Halifax are at an early stage. This is not an issue that will go away, so the city centre needs to respond accordingly.
Abandonment: If Bradford continues to lose out to neighbouring cities, people will stop visiting the city centre for shopping and some retailers may pull out of the city centre if it is not viable, as footfall will continue to decline.
Spiral of decline: More or less linked to above, once shops are closing and people moving elsewhere, radical action and intervention is needed to stop the spiral of decline.
Low wage Economy: Bradford is punching below its weight economically and a continued low wage economy and high rates of unemployment will continue to damage the city centre.
Crime rate: A lack of noticeable change in the reduction of crime or perception of crime in the city centre will continue to harm the city centre.
Parking regime: The complicated one way systems, bus lanes and parking charges will continue to deter people from visiting the city centre.
Loss of Culture: Funding for the arts has been reduced nationally and will impact on the programme of cultural events offered in Bradford. The Bradford Playhouse / Little Germany Theatre has been hit by severe financial pressures, as has the 1 in 12 club, which provides live shows and a more 'radical' cultural offering.
And that concludes the SWOT Analysis.